Legendary Cognac manufacturer, Martell introduced its Martell XO Architect Edition for retail in Asian duty-free outlets earlier this month. The brand which has previously celebrated design luminaries, like Jean Nouvel and Paul Andreu, architect of the Beijing Opera House, honors the famed French architect and Pritzker prize winner, Christian de Portzamparc, this time around.
Portzamparc, an alumnus of the renowned School of Beaux Arts in Paris, is known for his intrepid architectural style that features verticals and prism-like creations. His varied portfolio includes buildings like the Bastille Opera in Paris, the Philharmonie in Luxembourg and the Cidade de Music in Rio de Janeiro, among others.
Martell XO Architect Limited Edition by Christian de Portzamparc has been bottled in a new Martell XO bottle that features a gold bottle neck and cork anointed with a gold metal label. The beauty of the bottle is further enhanced by its cover, a light-diffusing dome gift case, which was designed by de Portzamparc to highlight the Cognac’s gorgeous amber and mahogany hues.
Martell first unveiled its stunning creation at Hong Kong International Airport, and the Cognac is set to make an appearance in Macau and Taiwan Taoyuan Airport duty free stores by early December 2012, just in time for the principal holiday gift-giving season. The Martell XO Architect Edition bottle will also be available at the Kuala Lumpur International Airport from April-May 2013, as only 2550 bottles are to be made available for Asian duty-free retail.
This fine quality French brandy has been crafted by a blend of the Borderies and Grand Champagne grapes that hail from Martell’s four main terroirs. It features rich and full-bodied aromas, that bring to mind, a medley of ground spices and powerful ‘nutty’ tastes like almonds, walnuts, chutney and fig compote, all of which unite effortlessly to give the Cognac, a truly, smooth as silk finish.